Online dating business model

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Though his mouth was on fire, Frind calmly planted a kiss on Kanciar's lips and feigned ignorance as she went scrambling for water.

Kanciar, a freelance Web designer who also helps out around Plenty of Fish, is a lanky blonde with an easy smile and a hearty laugh, which she often uses to try to get Frind to open up.

It's from Video Egg, a San Francisco company that is paying Frind to run a series of Budweiser commercials in Canada. with more than that." Five years ago, he started Plenty of Fish with no money, no plan, and scant knowledge of how to build a Web business. Its traffic is four times that of dating pioneer Match, which has annual revenue of 0 million and a staff that numbers in the hundreds. Today, he employs just three customer service workers, who check for spam and delete nude images from the Plenty of Fish website while Frind handles everything else.

Like most of his advertising deals, this one found Frind. Today, according to the research firm Hitwise, his creation is the largest dating website in the U. Amazingly, Frind has set up his company so that doing everything else amounts to doing almost nothing at all.

COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower." alt="COMMAND CENTRAL Frind recently increased his staff from zero to three and moved operations from his bedroom to a nearby office tower."t 10 o'clock in the morning, Markus Frind leaves his apartment and heads to work. The problem is that he is still getting used to the idea of a commute that involves traveling farther than the distance between the living room and the bedroom.

It's a short walk through downtown Vancouver, British Columbia, but somehow the trek feels arduous. Frind's online dating company, Plenty of Fish, is newly located on the 26th floor of a downtown skyscraper with a revolving restaurant on the roof.

Starting your own Internet dating site takes time, hard work, and creativity, but these sites have real potential as moneymaking businesses and as a way to help single people find true love.

He seems perpetually lost in thought, constantly thinking about and studying the world around him.

"He's always watching his environment to apply it to the site," says Kanciar.

When I ask him to talk about what he does with the 23 hours a day in which he doesn't work, Frind struggles to answer and then looks helplessly at Kanciar.

She offers a few suggestions -- video games, ski trips, walks -- then tries to focus his energies.

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